so. blog.: lakoff

Saturday, October 22, 2011

Framing Occupy Wall Street - Lakoff

[WeCanOccupy and Occupy the Burbs's attempts to frame our efforts (pdf)]

(Below is an excerpt from George Lakoff: A Framing Memo for Occupy Wall Street)

A Moral Focus for Occupy Wall Street

I think it is a good thing that the occupation movement is not making specific policy demands. If it did, the movement would become about those demands. If the demands were not met, the movement would be seen as having failed.

We Love America. We're Here to Fix It

It seems to me that the OWS movement is moral in nature, that occupiers want the country to change its moral focus. It is easy to find useful policies; hundreds have been suggested. It is harder to find a moral focus and stick to it. If the movement is to frame itself, it should be on the basis of its moral focus, not a particular agenda or list of policy demands. If the moral focus of America changes, new people will be elected and the policies will follow. Without a change of moral focus, the conservative worldview that has brought us to the present disastrous and dangerous moment will continue to prevail.

Tuesday, April 5, 2011

Framing our values/winning the argument

the cinephile in me loves this 'frame'

(April 4, 2011, Maddow, "Winning the Argument": Yes. Exactly:)

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Framing OUR Values

Lakoff, Words That Don’t Work | Common Dreams (Dec. 7, 2011)
Cheap Labor Conservatives: Perhaps it's a little harsh, but I think that the essential point is correct: the conservative's central ideology revolves around an economy that keeps a workforce dependent on whatever scraps the wealthy few are willing to share.
George Lakoff, The Dems Need to Speak to Progressive Values, or Else Lose Badly Come November | News & Politics | AlterNet (Sept. 2, 2010)
Lakoff/Framing "Occupy Wall Street" (via DailyKos, 10/2011)
Framing: The Key to ‘Selling’ Sustainable Ideals « Dan Smolen (Oct 2010)

Framing, Conservative-style (see also Welcome to the Echochamber)

The Secret List Of 14 Words That Republicans Are Never Supposed To Use (Luntz's secret playbook) (10/30/2011)

Miscellaneous:

How the Press Erodes Our Belief in Government | The Nation (4/9/2012) http://bit.ly/GGAbdy

The Righteous Mind,’ by Jonathan Haidt - NYTimes.com (REVIEW) (3/2012) http://nyti.ms/GSvkn4

Haidt argues that people are fundamentally intuitive, not rational. If you want to persuade others, you have to appeal to their sentiments. But Haidt is looking for more than victory. He’s looking for wisdom. That’s what makes “The Righteous Mind” well worth reading. Politics isn’t just about manipulating people who disagree with you. It’s about learning from them.
N Kristof - Politics, Odors and Soap (3/22/2012) - NYTimes.com http://nyti.ms/GG0uEp

Another way of putting it is this: Americans speak about values in six languages, from care to sanctity. Conservatives speak all six, but liberals are fluent in only three. And some (me included) mostly use just one, care for victims. “Moral psychology can help to explain why the Democratic Party has had so much difficulty connecting with voters,” writes Haidt, a former liberal who says he became a centrist while writing the book.